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During the 1980s and 1990s, Marlboro ran a series of promotional campaigns built around the American West and the 'Marlboro Man' — boots, saddles, belt buckles and rugged metal accessories that could be redeemed through cigarette points. Pieces like this cowboy boot lighter case came out of that era, when tobacco brands were producing surprisingly well-made, collectible merchandise rather than simple throwaway promos.
The boot design leans heavily into the Marlboro Country identity — embossed scrollwork, raised branding and a sculpted western silhouette that mirrors classic cowboy boot styling. These were never mass retail items in the traditional sense; most were obtained through mail-in offers or promotional programs, which is why they've become collectible pieces of history.
As with most vintage promotional pieces, minor marks from age and use may be present. Photos are representative. As multiple pieces are available, your exact lighter case may show minor variations consistent with vintage items (and wear) of this era.
Please note:
• Case only
• Designed to fit Mini Bic lighters (as pictured)
All watches have been meticulously checked for authenticity. Some watches may feature aftermarket straps, and I try to outline this in the description, but please also refer to the photos. If you are unsure, feel free to reach out for details.
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